MS in Marketing Analytics

The Master of Science in Marketing Analytics is a one-year program designed for recent graduates with an interest in marketing. Many professionals and employers today want specialized skills, and analytics, particularly in marketing, is one of those skills. SolBridge has the expertise to meet this demand.

The curriculum is structured to provide a unique blend of strong conceptual foundations and practical skills. It allows the student to become a well-balanced marketing analyst equipped with analytical and communicational competencies. The two parts of the curriculum; core and elective, emphasize the balance between hard and soft skills needed for a successful marketing analyst. The core part of the curriculum imparts fundamental analytical skill sets, while the elective one delves into various marketing applications of such skill sets.

The components of the curriculum are:

Category Required Credits
Core 24
Electives 12
Total 36

MS in Marketing Analytics Curriculum

The concise syllabi are meant to give a general idea of the contents of a course. It should be used for reference purposes only as content of the actual syllabus may be different from the information presented on this page. Enrolled students should refer to the syllabi uploaded in the university's academic system (SAIS) or the syllabus distributed by faculty in class.

Category Core Courses Credits Syllabus
Core Marketing Management 3
Marketing Research 3
Marketing Analytics 3
Marketing Practicum 6
MKT618 Computer Programming with Python 3
MKT621 Computer Programing with R 3
MKT622 Regression Analysist with R for Business 3
Electives Database Marketing 3
Social Media and Digital Marketing 3
Pricing Analytics 3
Managerial Skills 3
MKT609 Data Analytics for Business 3
MKT505 Business Communication 3

Download Course Description

Required Core Courses.pdf

Elective Courses.pdf