On December 3rd, 2024, SolBridge had the honor of hosting Mr. Caleb Hill, VP of Coupang Ads, for an eye-opening session on South Korea’s e-commerce landscape and the growth story behind Coupang—South Korea’s biggest e-commerce platform.

Mr. Caleb Hill highlighted how South Korea's advanced infrastructure, including high-speed internet and widespread mobile adoption, has been pivotal in Coupang's success as the leading e-commerce platform. 

He shed light on Coupang’s innovative advertising strategies and the WOW membership program, which drive both brand discovery and customer loyalty. With the majority of users and WOW members using the platform for researching products, Coupang has become an essential search engine for shoppers. 

Mr. Caleb also emphasized that in today’s competitive market, as effective advertising and brand story design are crucial for brand growth, companies should leverage e-commerce platform and data-driven strategies to stay ahead. Thank you Mr. Caleb for this valuable insights!