Fall 2015 International Business Case Competition

For three days, forty students from twelve nations and representing fourteen universities competed in SolBridge’s Fall 2015 International Business Case Competition.

The students, who comprised ten teams, were given a “real” case study involving LG Electronics plans to increase their market share in the Indonesian telephone market. The teams had fifteen minutes to present their findings and recommendations.

Although the competition was very close with all the teams doing a very good job, in the end the team comprised of Jens Huag (University of Tromso, Norway), Xing Zhou (Hanze University of Applied Sciences, Netherlands), Jacob Adriaan deGoede (The Hague University of Applied Sciences, Netherlands), and Thomas Ingold (Bern University of Applied Sciences, Switzerland) were crowned winners of this year’s competition.

Additionally, second place was awarded to the SolBridge team comprised of Sun-jun Hwang, Yeshica Indra, Ibtissam Bellahsen, and Pichaya Suriyamongkol. There was also a tie for third place for the team comprised of students from Almaty Management University, Kazakhstan: Alina Kuryerova, Akmaral Akylbayeva, Dana Serikova, and Kuan Telman; and the team from Jiangxi University of Finance and Economics, China: Jingci Wang, Ying Qiang, Yue Wu, and Qingqing Peng.

Our congratulations to all the winners and the participants!